If someone asked you what your business does, would you be able to accurately describe it in a concise and compelling way? Even better: would your description make a potential customer want to know more about what you have to offer? Also, suppose Photo Background Removing several people wanted this description in writing – sales team members, potential customers, existing customers who want to recommend you? one-sheet marketing summarizes your business This scenario is a problem for many organizations. Who you are, what you provide, why you're so awesome - it's all immediately and crystal clear in your head, but how do you create that snapshot in someone Photo Background Removing else's head? Fortunately, there is a solution. I'm talking about loyal one-pager (aka one-sheet or sell-sheet) marketing. In this article I will cover What a single page is (and isn't) and why it's essential for marketing. The basics you need when writing a sheet (with copy suggestions). Real examples of one-pager marketing to help you visualize and find inspiration.
I'll also provide you with tools and resources that can help you bring a single page to life for your business. So let's get started. What is one-pager marketing? As you Photo Background Removing may have deduced, it's a single page that details what your company does and for whom. (It can also be a single page about what a product or service does for specific target markets.) Think of the single sheet as what is commonly referred to as an elevator pitch or speech . The name suggests that your marketing message should be delivered within the time frame of an elevator ride. Its overall goal is to Photo Background Removing intrigue the listener enough to want to hear the whole value proposition in the near future. Its general purpose is to intrigue the listener enough to want to hear the whole proposition in the near future.
The notable difference with a single marketing sheet is that it is in a written and portable format: it can be emailed, shared on social media, downloaded, printed and mailed, etc. one page marketing example Example source of a page So while your home page Photo Background Removing may contain a lot of the basic information about your business, it's designed to direct visitors to its other pages, where they can get an overview of your business. With a page, you present a complete overview of your business on a single page. Effective one-page marketing quickly directs the reader to the value of your business, whether the reader is a customer, investor, potential partner, etc. Its main Photo Background Removing advantage is that it provides the clear, concise, benefits-focused communication that people desire when discovering a business. The overall advantage of a one-sheet: it forces clear, concise and benefit-oriented communication. Do I Need One Page Marketing? Aside from the above scenario, the one-pager is becoming a necessity in the marketing toolkits of businesses and individuals.