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Some business owners are dropping the phone number list term “marketing funnel” because they think it's too mechanical or simplistic phone number list to describe the lead development sequence that customers go through from awareness to purchase. I think it's always a useful way to describe a complex process and it's a good visual phone number list to imagine the whole process from start to finish.
What is a Marketing Funnel? A marketing funnel is a way to break down the phone number list customer journey from the “awareness” stage (when they first learn about your business) phone number list to the “purchase” stage (when they are ready to buy your product or service). Often funnels can also include post-purchase follow-ups that increase retention as well phone number list as cross-selling and up-selling.
The phone number list first step is, of course, to drive traffic to your site. You can do this by creating SEO friendly content, publishing white papers and getting backlinks. As leads move through your funnel, your phone number list outreach methods will become more and more personalized (sometimes involving a product demo or a phone call) until the sale occurs.
Norman Newbie owns a software company with ten vendors and one product. He's not a very savvy marketer, so his sales process currently involves handing his salespeople lists of leads he's purchased online and having them "dial for money." Its salespeople are often frustrated because the phone number list leads are not always of good quality. Because they typically reach out to people who A) aren't interested in their services and B) aren't the right fit for them, salespeople close less than 1% of the phone number list leads they initially approach. Molly Marketer has a similar sized business, but instead phone number list of taking Norman's traditional outbound marketing approach, she's created a marketing funnel that helps her three salespeople close more sales with less effort. Molly started by creating a series of engaging content marketing articles linked phone number list to landing pages on her website. Potential customers can interact with his content (blog posts, infographics, videos) and learn more about his business and services without a cold call from a salesperson.