Why is it important to track website visibility for keywords. Before we dive into the details, let's look at a few important reasons why ranking data for the site you're promoting and competitor sites is essential for successful optimization. Understand the phone number list reasons for the change in traffic. Many factors can affect the amount of organic traffic to websites, and ranking is the best way to phone number list determine which pages and keywords are effective, which are problematic and why. Identification of missed opportunities. Google is constantly improving its algorithms, focusing on user factors.
And it's getting harder to keep up with innovations. At the same time, each ranking change is a new opportunity to take a step forward and overtake the competition. Competitive intelligence. In addition to phone number list analyzing the visibility of search queries for your site, you can find out which positions are occupied by competitors and which target keywords they do not have. With position jumps, you can track what competitors were doing for their pages and keywords, and field the phone number list best methods. You can do niche keyword research. If you identify effective keys that work for other sites in your niche but you don't have any, you can use them and therefore take some of the traffic for yourself.
Use of relevant keywords. If you know what keywords a particular page is showing for, you can remove ineffective words and phrases. In the future, they can be used to create new content blocks tailored to phone number list user interests. It will also prevent keyword cannibalization when two or more pages on a site compete for the same query, which confuses search engines. If another page is displayed for a certain key, it may be useful to reconsider the intent of the request - what is the real intent of the user and how this page fulfills it. Obtain data for the report. If an SEO specialist needs to phone number list prove the effectiveness of optimization methods, one of the ways is to provide data on the number of keywords for which the site is displayed in Google.