Now that you’ve completed the product overview, it’s time to sum it up. Write down a few strengths and weaknesses based on the product information you’ve gathered so far.
This is what I’ve got for Mailchimp:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Strengths It’s likely capable of anything you’d want from such product.
Weaknesses More expensive than alternatives, likely too overwhelming for a beginner.
4. Get familiar with their targeting and positioning
Remember the example of cafes vs. restaurants? Even though both sell food and drinks, they don’t compete with one another because their targeting and positioning is different.
This is an important point. You need to know who your competitors are selling to (target segment) and how they want people to perceive their product and brand (positioning). Only then will you be equipped to position yourself to reach and attract the target segment you’re most interested in.
How do you do this?
The first stop is your competitor’s homepage:
8 mailchimp homepage
Just from glancing at MailChimp’s homepage, we know that they provide marketing tools to SMBs. That’s their main segment.
To dig deeper, you can read interviews with their C-suite where they often mention who they cater to. Product and pricing pages can also help, as some companies name their pricing tiers after target segments.